Guest blog by Clare McCann, Founder of Studio MCCANN With the rise of artificial intelligence and large language models (LLMs), the rules of digital visibility

Why Businesses Grow Faster When PR and Marketing Work Together In today’s fast-moving, media-saturated world, it’s no longer enough to treat public relations and marketing

Probably every client I have worked with has wanted national media coverage in some form.  It’s almost always possible but may take longer than you might

In today’s fast-paced digital world, Public Relations (PR) has grown far beyond press releases and media briefings. It now plays a critical role in shaping

You’re actually in denial if you say ‘our business doesn’t need PR’.  The reality is that you are ‘doing PR’ whether you think you are

ChatGPT can give you a head start with various aspects of marketing communications. If you haven’t tried it then I encourage you to start experimenting

Crafting and managing your reputation is a long-term commitment and it’s pivotal to your survival and success. If you’re embarking on some focused PR activity

What’s the difference between marketing and public relations? Though they may often be spoken about in conjunction with one another, or even mistaken for the

Content marketing is an incredible tool, useful for bringing people to your website and engaging with your audience. A word of caution however; don’t make

Reputations can take years to build and only moments to damage – and whether we like it or not, every business is at risk of

Short form video is the future If you’re not already using short form video, now really is the time to start. TikTok’s growth is showing

Following a tumultuous few years post-pandemic, 2023 looks set to throw more obstacles in the way of businesses to try to navigate the current economic

So here’s part two of your PR Health Check. Blog with purpose I’ve sometimes found that when people are told ‘blogging is good for SEO’ they turn

As 2023 fast approaches, it might be time to take stock of your PR and marketing strategy and think about reinvigorating it for the new

Blogs are a great way of driving traffic to your website through social media and e-marketing positioning you as an expert in your field and

In the day to day firefighting and simple hard slog that tends to make up the reality of running a business, particularly an SME, it

Before you start any kind of PR activity it’s really important to get clear on your key messages. This is a good exercise and it’s