What do you do? What makes you different? Why are you good at what you do? What is great about your product or service? Why would people choose you?

I always encourage clients to approach their communications from the perspective of benefits – what are the problems you solve or the needs that you meet?
It could be your stand-out customer service, exceptional product quality, price-point, or that you are local, but whatever it is the key messages need to sit at the heart of all your communications. If you don’t know what you are how can you tell people?

It’s always good to find out what customers think. It’s completely worth the effort. Tap into those who buy from you often or work with you on an on-going basis. Ask them why they choose you. You may be in for enlightenment, there may be some touches that they appreciate that you didn’t realise meant so much.

So once you are clear on your key messages that are going to flow through all your PR activity whether that be blogs, social media, editorial, marketing comms, website content etc. you are in a place to define your strategy; the activity that you are going to undertake over time to raise brand awareness and generate interest, leads and ultimately sales.

If you’re having difficulty defining your key messages and how best to approach your PR or indeed whether it is for you at all, why not book a free discovery call?