A joined-up PR strategy means delivering consistent and coordinated messages across a variety of communications platforms and media. When messages are clearly focused and channels are aligned a multi-pronged approach allows you to reach a wider audience. Today, in an increasingly digital world, it’s vital to use all the available tools and channels to boost the value of PR. A truly integrated campaign goes beyond PR activities such as issuing press releases and placing editorial which of course continue to be important. Whether you’re targeting businesses or consumers, think multi-media and consistent, aligned messaging that’s appropriate for each channel; including blogs, relevant social media such as Twitter, Linkedin, Instagram, newspaper and magazine articles, adverts and websites.
Working together your communications become mutually reinforcing. The pillars of successful PR adopts the PESO framework which comprises the four media types – paid, earned, shared, and owned. As examples, paid media might include a sponsored editorial on a high-ranking news website with links back to your website, while a shared media strategy is the the sharing of content across third party social media platforms, and earned is of course the traditional domain of PR developing compelling and creative storylines that appeal to journalists leading to editorial copy.
As PR and marketing becomes more aligned, effective and integrated PR communication strategies deliver results that simultaneously strengthen your marketing outcomes.
I have had the pleasure of working with Diane since 2013 and she has always been an integral part of our team. Diane is an incredibly knowledgeable PR expert and always has creative ideas on how to raise a company’s profile in the press. Diane always takes a personal interest in her clients and her industry insights combined with a genuine passion for what she does makes her an asset to any business. I would highly recommend Diane to achieve PR success for any project or company.
It has been my great fortune to work with Diane. Diane is totally dedicated to learning the most she can not only about the companies she works with but also their wider industry. This means that every avenue is covered in terms of PR and marketing opportunities and she even found others that would never have been obvious to us. Our business grew by 28% over the two-year period that we worked together. Completely professional, Diane is one of the most positive people I have ever worked with and I would not hesitate for a moment to recommend her services.
Working with Diane is a pleasure. Her knowledge and ability to traverse the world of public relations and press liaison is second to none. While working with my companies she has placed us in trade press publications sometimes with double page spread articles, managed the process of business and trade awards for us and provided us with invaluable insight, ideas and connections. I cannot recommend Diane highly enough.
Diane is focused, extremely calm and diligent, with a wonderful ability to listen to all my frustrations and visions and then somehow manages to turn what I see as relevant into tangible results. She has integrity in respect of her client portfolio and is careful to ensure she can always provide the attention and time we need.
I worked with Diane when I was Cellular Business Director at RFI. Diane is an extremely competent and motivated PR professional; she was responsible for delivering PR statements into the trade press, creating “launch” events and getting technical articles into industry journals. One particular highlight was the Nokia-Camera-phone testing launch event at Browns Hotel in London. This demonstrated her skills, knowledge and industry connections in delivering a first class event. I would recommend Diane to anyone needing a personal PR service.
Fibre specialises in PR for companies in Health & Fitness, Technology and Professional Services
Tech PR is at the heart of Fibre. It’s how we started and remains a core strength.
Read More..
Whatever service you provide, we’ll ensure your message hits the target.
Read More..