Despite the optimistic belief that all publicity is good, no business welcomes negative comments about their products or services. Reputations take a long time to build but can be destroyed in minutes.
If a product fails, a service backfires, or one of your employees says something they wish they hadn’t, the impact can be devastating. And, if you don’ take prompt action, it can also be lasting.
This is when you need crisis PR. At Fibre, we’re used to restoring as well as building reputations. Our crisis PR can mitigate damage and help you regain credibility when your image has been dented.
We do this by assessing the negative coverage and shaping your response. Typically, this involves activities such as:
Media training for strong, consistent, positive messaging
Direct media liaison to control and limit a negative story
Drafting holding statements and press releases
Monitoring social media to assess PR damage
Arranging press conferences and handling Q&As
Because we understand how to build media and customer relationships, we can also protect you when those relationships break down.
I have had the pleasure of working with Diane since 2013 and she has always been an integral part of our team. Diane is an incredibly knowledgeable PR expert and always has creative ideas on how to raise a company’s profile in the press. Diane always takes a personal interest in her clients and her industry insights combined with a genuine passion for what she does makes her an asset to any business. I would highly recommend Diane to achieve PR success for any project or company.
It has been my great fortune to work with Diane. Diane is totally dedicated to learning the most she can not only about the companies she works with but also their wider industry. This means that every avenue is covered in terms of PR and marketing opportunities and she even found others that would never have been obvious to us. Our business grew by 28% over the two-year period that we worked together. Completely professional, Diane is one of the most positive people I have ever worked with and I would not hesitate for a moment to recommend her services.
Working with Diane is a pleasure. Her knowledge and ability to traverse the world of public relations and press liaison is second to none. While working with my companies she has placed us in trade press publications sometimes with double page spread articles, managed the process of business and trade awards for us and provided us with invaluable insight, ideas and connections. I cannot recommend Diane highly enough.
Diane is focused, extremely calm and diligent, with a wonderful ability to listen to all my frustrations and visions and then somehow manages to turn what I see as relevant into tangible results. She has integrity in respect of her client portfolio and is careful to ensure she can always provide the attention and time we need.
I worked with Diane when I was Cellular Business Director at RFI. Diane is an extremely competent and motivated PR professional; she was responsible for delivering PR statements into the trade press, creating “launch” events and getting technical articles into industry journals. One particular highlight was the Nokia-Camera-phone testing launch event at Browns Hotel in London. This demonstrated her skills, knowledge and industry connections in delivering a first class event. I would recommend Diane to anyone needing a personal PR service.
Fibre specialises in PR for companies in Health & Fitness, Technology and Professional Services
Tech PR is at the heart of Fibre. It’s how we started and remains a core strength.
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Whatever service you provide, we’ll ensure your message hits the target.
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