With business-to-consumer PR, the target audience is the end user of a product or service. Any company that sells directly to consumers can be defined as B2C.
It’s the most common sales model, and while there have always been B2C enterprises (just think of any high-street retail store), the model really came into its own with the growth of e-commerce. Today, there are countless online B2C companies, from giants like Amazon to niche SMEs and ambitious start-ups.
What all these B2C companies have in common is a need to connect with their target consumers and build goodwill, loyalty, and above all sales. This is where Fibre’s blend of media and communication skills can make all the difference.
At Fibre, we first get to know your product or service, what makes you special, and why consumers would want to buy from you. Then we craft the right PR messages, and use the right media channels, to ensure you reach your audience and are viewed positively.
Dental practices, recruitment companies, home care providers, legal firms, events companies and a raft of health & fitness companies are among the clients that we have been privileged to work with over the years; we’re proud to be able to say we have always delivered and have never disappointed.
I have had the pleasure of working with Diane since 2013 and she has always been an integral part of our team. Diane is an incredibly knowledgeable PR expert and always has creative ideas on how to raise a company’s profile in the press. Diane always takes a personal interest in her clients and her industry insights combined with a genuine passion for what she does makes her an asset to any business. I would highly recommend Diane to achieve PR success for any project or company.
It has been my great fortune to work with Diane. Diane is totally dedicated to learning the most she can not only about the companies she works with but also their wider industry. This means that every avenue is covered in terms of PR and marketing opportunities and she even found others that would never have been obvious to us. Our business grew by 28% over the two-year period that we worked together. Completely professional, Diane is one of the most positive people I have ever worked with and I would not hesitate for a moment to recommend her services.
Working with Diane is a pleasure. Her knowledge and ability to traverse the world of public relations and press liaison is second to none. While working with my companies she has placed us in trade press publications sometimes with double page spread articles, managed the process of business and trade awards for us and provided us with invaluable insight, ideas and connections. I cannot recommend Diane highly enough.
Diane is focused, extremely calm and diligent, with a wonderful ability to listen to all my frustrations and visions and then somehow manages to turn what I see as relevant into tangible results. She has integrity in respect of her client portfolio and is careful to ensure she can always provide the attention and time we need.
I worked with Diane when I was Cellular Business Director at RFI. Diane is an extremely competent and motivated PR professional; she was responsible for delivering PR statements into the trade press, creating “launch” events and getting technical articles into industry journals. One particular highlight was the Nokia-Camera-phone testing launch event at Browns Hotel in London. This demonstrated her skills, knowledge and industry connections in delivering a first class event. I would recommend Diane to anyone needing a personal PR service.
Fibre specialises in PR for companies in Health & Fitness, Technology and Professional Services
Tech PR is at the heart of Fibre. It’s how we started and remains a core strength.
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Whatever service you provide, we’ll ensure your message hits the target.
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