PR can improve your brand’s visibility
In a world where there’s so much noise competing for our attention both on and offline, PR can help to improve your brand’s visibility, ensuring that it’s being seen far and wide in the best possible light. Fewer people are paying attention to overt advertisements, but more subtle, word-of-mouth marketing can still break through that noise and have an impact.
Not only that, but a good PR expert will be able to find the right opportunities to put your brand forward for. The news cycle changes all the time, and while you might think your company has a great bit of news to share, it just might not be what journalists are looking for at any given moment. By keeping an eye on the news cycle continuously, a PR expert can help you to discover the emerging trends, the talking points and, ultimately, the ‘way in’ for your business.
PR can help to boost your credibility
Consumer habits are changing and we’re starting to see that more and more customers are looking for transparency and honesty from brands.
For product-based companies, it’s time to be upfront about where you’re sourcing materials, who is producing the products, and what your environmental footprint looks like. Showcasing that you’re adhering to ethical standards is now a huge selling point – and even if you’re not quite where you want to be yet, simply being honest about what you’re doing to become more environmentally friendly can have a huge impact. Just be wary of greenwashing – making false claims about your company’s environmental impact – a practice which can backfire.
For service-based industries, boosting your credibility might look more like showcasing your past experience and sharing your values. PR can go a long way to promoting your brand ethics and ensuring that your audience understands and trusts your position enough to invest in your service.
PR can be cost-effective and make a huge impact
When you think of implementing PR, you might be worried about all the work that might be involved, how many people you might have to hire or train to get things started, or how much money you might have to spend on placing press releases. But it’s time to let go of these fears.
Depending on your strategy, PR can be incredibly cost effective while still giving back a big return on investment. Taking stock of your current strategy may showcase the ‘quick wins’ that you could easily implement to have an impact; areas like integrating yourself into the right online communities, entering yourself into industry awards, orkeeping up with news trends to spot opportunities for coverage could all increase your brand awareness and improve your relationship with your target audience.
If you’re interested in investing a little time and money into a PR strategy that’ll have an impact, a good PR professional would know the best place for you to get started. I’m happy to offer a free discovery call to help you find your pinch points and potential solutions. Comment below, or drop me a message at diane@fibrepr.co.uk if you want to have a chat.
