ChatGPT can give you a head start with various aspects of marketing communications. If you haven’t tried it then I encourage you to start experimenting
Read MoreCrafting and managing your reputation is a long-term commitment and it’s pivotal to your survival and success. If you’re embarking on some focused PR activity
Read MoreWhat’s the difference between marketing and public relations? Though they may often be spoken about in conjunction with one another, or even mistaken for the
Read MoreContent marketing is an incredible tool, useful for bringing people to your website and engaging with your audience. A word of caution however; don’t make
Read MoreReputations can take years to build and only moments to damage – and whether we like it or not, every business is at risk of
Read MoreShort form video is the future If you’re not already using short form video, now really is the time to start. TikTok’s growth is showing
Read MoreFollowing a tumultuous few years post-pandemic, 2023 looks set to throw more obstacles in the way of businesses to try to navigate the current economic
Read MoreSo here’s part two of your PR Health Check. Blog with purpose I’ve sometimes found that when people are told ‘blogging is good for SEO’ they turn
Read MoreAs 2023 fast approaches, it might be time to take stock of your PR and marketing strategy and think about reinvigorating it for the new
Read MoreBlogs are a great way of driving traffic to your website through social media and e-marketing positioning you as an expert in your field and
Read MoreIn the day to day firefighting and simple hard slog that tends to make up the reality of running a business, particularly an SME, it
Read MoreBefore you start any kind of PR activity it’s really important to get clear on your key messages. This is a good exercise and it’s
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