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Getting started with ChatGPT

ChatGPT can give you a head start with various aspects of marketing communications. If you haven’t tried it then I encourage you to start experimenting

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Committing to PR: it’s a journey, not a destination

Committing to PR: it’s a journey, not a destination

Crafting and managing your reputation is a long-term commitment and it’s pivotal to your survival and success. If you’re embarking on some focused PR activity

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Marketing vs PR – what’s the difference?

Marketing vs PR – what’s the difference?

What’s the difference between marketing and public relations? Though they may often be spoken about in conjunction with one another, or even mistaken for the

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How to generate meaningful blog content

How to generate meaningful blog content

Content marketing is an incredible tool, useful for bringing people to your website and engaging with your audience. A word of caution however; don’t make

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How to effectively manage a PR crisis

How to effectively manage a PR crisis

Reputations can take years to build and only moments to damage – and whether we like it or not, every business is at risk of

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Three ways to up your social media game in 2023

Three ways to up your social media game in 2023

Short form video is the future If you’re not already using short form video, now really is the time to start. TikTok’s growth is showing

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Why should consider PR for 2023

Why should consider PR for 2023

Following a tumultuous few years post-pandemic, 2023 looks set to throw more obstacles in the way of businesses to try to navigate the current economic

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PR Health Check Part Two

PR Health Check Part Two

So here’s part two of your PR Health Check. Blog with purpose I’ve sometimes found that when people are told ‘blogging is good for SEO’ they turn

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2023 PR Health Check

2023 PR Health Check

As 2023 fast approaches, it might be time to take stock of your PR and marketing strategy and think about reinvigorating it for the new

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Should you even bother with a blog?

Should you even bother with a blog?

Blogs are a great way of driving traffic to your website through social media and e-marketing positioning you as an expert in your field and

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PR Strategy and why you need one

PR Strategy and why you need one

In the day to day firefighting and simple hard slog that tends to make up the reality of running a business, particularly an SME, it

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Defining your key messages

Defining your key messages

Before you start any kind of PR activity it’s really important to get clear on your key messages. This is a good exercise and it’s

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