ChatGPT can give you a head start with various aspects of marketing communications. If you haven’t tried it then I encourage you to start experimenting with it to help with the legwork in your marketing communications.  It’s a great starting point, don’t rely on it verbatim and adjust the results to suit your brand voice and tone, rounding out and expanding as needed with supplementary information and your own knowledge.

1. Content Generation: ChatGPT can generate written content for your marketing materials, such as blog posts, social media updates, website copy, and email newsletters.
2. Copywriting: It can assist in crafting compelling and persuasive copy for advertisements, product descriptions, and promotional materials.
3. Market Research: You can ask it to gather information and insights about your target audience, competitors, or industry trends to inform your marketing strategy.
4. Content Ideas: If you’re struggling to come up with fresh content ideas, ChatGPT can brainstorm topics for your blog, videos, or social media posts.
5. Editing and Proofreading: It can help review and edit your marketing content to ensure it’s error-free, coherent, and engaging.
6. Email Marketing: You can use it to create email templates or draft email campaigns. It can also help with segmentation and personalization.
7. SEO Assistance: ChatGPT can provide guidance on optimizing your content for search engines by suggesting keywords and providing on-page SEO tips.
8. Social Media Strategy: It can offer insights on creating and executing a social media strategy, including posting schedules, content ideas, and engagement tactics.
9. Analytics Interpretation: If you have marketing analytics data, you can ask ChatGPT to help you interpret the data and suggest actions based on the insights.
10. A/B Testing Ideas: For digital marketing campaigns, ChatGPT can provide ideas for A/B tests to optimize conversion rates and user engagement.
11. Content Calendar: You can request assistance in creating a content calendar to help plan your marketing efforts.

Keep in mind that while ChatGPT can be a valuable tool for marketing communications, it’s essential to use its suggestions as a starting point and apply your expertise and branding strategy to the content it generates. It’s probably worth investing in a training course for one of your team and always review the content carefully.