Tech PR lies at the heart of Fibre – it’s where we started. The challenge in this sector is two-fold; fast-paced and the communication of complex concepts. We deliver this with flair and ease.
Our track record spans global CEO level Thought Leadership events delivered on behalf of blue chips such as Cisco Systems through to raising the profile of niche technical innovators such as London based Fresh Skies, developers of easy to use email encryption tool mkryptor.
With all PR activity it’s about being seen, heard and known by the right people – your customers
Operating within the Tech PR sector is like a home from home here at Fibre. We’re comfortable there because that’s where we started and we still have a lot of friends there! Strong media relations within Technology publications have an obvious benefit from our clients’ perspectives but we do not let ourselves rest on these laurels. While Technology PR may be where we are comfortable, that does not mean that we are ever willing to take our foot off the pedal. If anything, knowing the sector so well means we are confident in pushing the boundaries,exploring different modes of communication to effectively promote our clients’ brands in this fast paced and evolving sector..
That said, some of the old school techniques are the best; there’s a reason they’ve stood the test of time. Press releases and media sell ins remain a fantastic way to ensure that a clients’ brand is an ever present in some of the best known technology publications. We are familiar with producing creative, exciting copy from complex and often technical information. Whether it is a blue chip business, or niche technical innovators we have the experience and infrastructure to provide a personal service with the technical understanding not found in many agencies. We love PR and are founded in technology; it’s the perfect fit!