I often meet with clients who may already be quite a long way down the road with a website Search Engine Optimisation (SEO) service and outsourcing their social media. Both of these services can be difficult to shop for not least because of all the tech-speak and jargon that is associated with them. You may be well into a relationship with providers who turn out not to be quite as accomplished as they claimed.
One of the ways I add value for my clients is to help them in these areas. Over 20 years I’ve become pretty good at knowing who is good and who isn’t, what you need and what you don’t and, most importantly how much you should be paying. But my real motivation for poking my nose in is that if your SEO, your PR and your Social Media are delivered well and in a ‘joined up’ way you will have amazing results in terms of raising your profile.
Latest updates in the way that Google works – called algorithms, have deliberately been developed to strip out poor quality content in websites. Time was SEO ‘experts’ would stuff pages with key words in an attempt to raise the site on Google’s search engine. I’m sure you’ve all read those dull pages where you feel by the second paragraph you’re having a déjà vu experience! Well I’m pleased to say that doesn’t work anymore nor does poor quality linking (again a way of trying to cheat in SEO) in fact you’re more likely to be penalised by indulging in these sneaky tactics. Personally I welcome this because what it does mean is that the quality of content on your website, genuinely engaging not salesy social media posts, and good media coverage (PR) are becoming more and more important. At last!
Good media coverage is so powerful when linked to – both on your website and through your social media. Really it’s a no-brainer to combine the three. I only work with the best SEO experts and Social Media folk, with in-depth experience and expertise. Why have brilliant PR if you’re not getting the most out of it?
PR Strategy – less than 15% of businesses have one
‘Failing to prepare is preparing to fail’ as the saying goes and we couldn’t agree more. We are experts at devising PR strategies for clients looking for short, middle or long term plans that will deliver results and ensure maximum brand coverage.
Search Engine Optimisation Services
Search Engine Optimisation (SEO) service is one of the greatest tools at any company’s disposal. A lot of myths exist surrounding SEO and how to get the most from it but we are tried and tested in separating the myth from the fact and ensuring positive results for our clients’ SEO.
Social Media Strategy
Cost effective, straight forward and adaptable, if you are not making the most of a social media presence your are missing out on an ever expanding audience that can enhance revenue, brand awareness and customer relations. We are experienced in taking on clients’ social media platforms and truly fulfilling their potential.